Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects | Coca Cola inventa 16 Tapas para Convertir las Botellas en Objetos Útiles

Ahora que la reutilización está de moda, todo el mundo está investigando e inventando nuevas maneras de reutilizar su ropa vieja, sus objetos en desuso, etc. Pero hasta qué punto la reutilización es una buena práctica? Y si te invitaran a comprar más, para poder reutilizar más? Ahí es donde nosotros nos preguntamos acerca de la efectividad de las ya conocidas 3 R.

Coca Cola acaba de lanzar, con la ayuda de  Ogilvy & Mather China  16 tapitas para poder reutilizar todas esas botellas que tienes guardadas en casa, para convertirlas en pesas, regadoras, pinceles, etc.

“Todo es parte de un inteligente esfuerzo para animar a los consumidores Vietnamitas a reciclar, en un raro éxito que busca reencarnar la basura como publicidad. Aún si estos anuncios están hechos con botellas reutilizadas, producir más partes de plástico podría no ser la mejor forma de reducir el plástico” 

Estamos de acuerdo con esa opinión. Y tú?

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Now that reuse is on fashon, everyone is researching and inventing new ways to reuse their old clothes, old objects, etc. But to which point, reuse is a good practice?. And if they invited you to buy more to be able to reuse more? This is where we ask ourselves about the effectiveness of the already known 3Rs.

“Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It’s all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising (even if such attempts are a cornerstone of the marketing industry). Coke will give away 40,000 of these modified caps, which come in 16 different varieties, to start.

It’s not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.

But that’s beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they’re a smart bit of advertising. “What if empty Coke bottles were never thrown away?” the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.”

© Coca Cola 2nd Lives

© Coca Cola 2nd Lives

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